Chick Russell Communications collaborates closely with organizations to develop a vision and then creates experiences that deliver on that vision.
Our process is uniquely suited to developing story-driven solutions. Our design philosophy resolves around seven key steps:
- Project Mission and Vision
- Project Audience and Response
- Research/Concept Development
- Design and Approval
- Production Management
- Test and Adjust
We begin every project with a thorough understanding of an organization's mission and vision. We then help craft the project's mission statement. Mission and vision are the bedrock upon which all great projects are built.
Next, we establish a project audience, partition it into appropriate audience segments, and determine what reaction we want to solicit from each segment. This is the key step in successful projects because it ensures that we create experiences that are age-appropriate to trigger specific behavior. We never begin creative concept development or brainstorming until audience segments and responses are completely documented and approved by the client.
CRC then requests content input from our client and facilitates concept development brainstorming sessions with advisors. Only after all content is agreed upon and documented do we begin design. This is an iterative process in which we collaborate with our clients toward ever more refined ideas. Mock-ups are created as needed to test key concepts along the way.
After our schematic concept design package is approved, we prepare a detailed design development package for production vendor bidding and then oversee the award process.
Finally we oversee the production of all our designs to make sure they match design intent. We manage “test-and-adjust” of all elements. And the job is not finished until we do an evaluation to document how all elements measure up to expectations. These seven steps have enabled us to consistently turn out innovative experiences that exceed client expectations.
CRC is a collaborative design firm. We respect and encourage input from our clients and content advisors. We are design experts, but the fundamental basis of our designs comes from the content. We review design progress on a regular basis with clients and advisors. And we amend our designs to serve the audience and topics we are presenting. Design always follows story intent at Chick Russell Communications.