Chick Russell is founder of Chick Russell Communications (CRC), an award-winning developer of world-class regional, national and international destination and media projects. He has successfully repurposed his formal training in film and television production to create immersive experiences that are thrilling, dramatic, and inspiring. CRC projects range from interactive museums, innovative historic site tours, and hyper-realistic training, to exciting new concepts for urban renewal, shopping, dining, casinos, theme parks and resorts. Mr. Russell has won outstanding achievement awards from numerous institutions including the American Association of Museums, TEA, the International Association of Business Communicators, and the U.S. Industrial Film Festival. Mr. Russell has developed innovative projects with a stunning array of organizations including the Walt Disney Company, the Chicago Museum of Science and Industry, NBC Universal, National Geographic, the Fort Worth Museum of Science and History, Paramount Studios, the White House, Lucasfilm, the Santa Barbara Museum of Natural History, Warner Brothers, Honda, the San Diego Museum of History, ESPN, the U.S. Navy, the Fort Worth Zoo, FedEx, Elvis Presley Enterprises, the Museum of the American West, ABC, and the Getty Museum. In 2000 and 2001 Mr. Russell was vice president of interactive strategy at Young & Rubicam Advertising in Irvine, California, where he directed development of customer-facing Web sites and spearheaded development of new customer relationship marketing technologies for clients including Ford, Sony, Paramount Studios, and Microsoft. From 1988 to 1999 Mr. Russell was senior writer-producer at Walt Disney Imagineering in Glendale, California, the think-tank, R & D, and theme park design division of the Disney Company. He helped advance the “the Disney Decade” by developing dozens of successful entertainment projects in California, Florida, France, and Japan. His final Disney project, Tokyo DisneySea, was called “a blockbuster hit” by the Wall Street Journal and continues to draw 10 million visitors per year. Mr. Russell earned his Master’s degree in communication arts and a Bachelor’s degree in journalism from Loyola Marymount University of Los Angeles. He received a media management certificate from USC’s Annenberg School for Communications and an advanced writing certificate from UCLA. And he is a member of the National Council of Public History, the American Association of Museums, the Western Museums Association, and TEA.         Philip Bloom has been designing unique, world-class immersive environments for over 20 years. During this time he has gained the reputation of a dedicated professional with an uncanny ability to manage every detail of complex design and fabrication projects.   He infuses every creative design with a deep knowledge of specialty fabrication to deliver innovated solutions for one-of-a-kind projects. Mr. Bloom is founder of American Scenic, which provides design and production consulting services for entertainment and learning environments. Clients include Universal Studios, Forrest Lawn Memorial Parks, Santa Barbara Museum of Natural History, Midland Center for the Arts, The Jurassic Institute and the Pirate Soul Museum. American Scenic is known for its ability to seamlessly coordinate everything required for state-of-the-art experiences, including architecture, structural engineering, show & ride engineering, area development, show production, special effects, audio engineering and show lighting. Prior to American Scenic, Mr. Bloom established the west coast office of The Nassal Co., transforming this scenic fabrication company into a successful design-build specialty construction contractor. He developed innovative design-build methodologies for scenery and themed construction which controlled costs with pricing guarantees in early phase projects. During this time Mr. Bloom designed and produced projects for clients like Universal Studios, Sony, Disney, LEGOLand, Gap and McDonald's. Before Nassal, Mr. Bloom was one of the creators of "The Amazing Adventures of Spider-Man" ride at Universal's Islands of Adventure theme park in Orlando, Florida. He helped pioneer a new method for integrating 3-D film projection with show sets to create a seamless immersive environment for guests on a moving vehicle. The result was so convincing guests truly believed they were flying through a super-hero adventure! "Spider-Man" won numerous awards for its creativity and innovations and is regarded as a landmark theme park ride. Prior to Universal, Mr. Bloom was a show set designer at Walt Disney Imagineering in Glendale, California. Here he had the opportunity to design every type of attraction and environment found in large, state-of-the-art theme parks, including rides, theater shows, stunt shows, walk-through attractions, themed facades, interactive games, sports attractions, children's playgrounds, animal exhibits, restaurants and shops. One of his many accomplishments was figuring out how to send a tram full of visitors into an oilfield earthquake and flood that explodes into a gigantic ball of fire every 10 minutes! Mr. Bloom began his career as an architectural designer and after a series of rewarding experiences as a set designer for theater shows and motion pictures found a way to merge the two disciplines by becoming a theme park designer. His accomplishments have been recognized with awards from the Themed Entertainment Association and Entertainment Design Magazine. Mr. Bloom holds a Bachelor of Architecture degree from the University of Southern California and is a licensed architect.         Ms. Seruto has been the project manager of some of most exciting cultural exhibitions every built, including: Tutankhamun: the 18,000 square foot traveling exhibition which opened at the Los Angeles County Museum of Art Top of the Rock: the exciting new visitor center at the top of Rockefeller Center in New York City Port Discovery: the one-of-a-kind kid-powered children's museum in Baltimore, MD. Ms. Seruto's theatrical background and extensive years of exhibit design and production experience result in a unique and fresh approach to cultural exhibits that are engaging and entertaining. Prior to starting her own consulting business, Seruto & Company, Ms. Seruto served as Vice President of Lexington Scenery for over 12 years, the largest independent shop in the country, housing complete design and production facilities under one roof, and employing over 200 people.  While overseeing many aspects of the organization including estimating and project management, she also built a significant design operation. Her ability to draw on her varied business and production background, as well as creative experience, provides a comprehensive approach to project development that balances artistic vision with practicality.  Her rock solid budgeting and scheduling experience result in projects that are designed responsibly. She has also fostered a position of respect with a wide range of suppliers and vendors in over 25 years of non-stop production and design work, which is essential to forming the kind of partnerships required for the successful completion of projects. Ms. Seruto holds a Masters of Arts Degree in Design from California State University and continues to develop her skills through continuing education and management workshops.